Top 5 Unapproved Ads That Got Top Brands In Trouble

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Here on WOWTop5, we bring you a series of Top 5 Outrageous and Unapproved Ads from the past which created international controversies.

1) FORD

A team from JWT India posted an ad for the Ford Figo (in which Silvio Berlusconi ties up and gags crying women in the trunk of his car) on Ads of the World. It wasn’t meant to be distributed.

There was also an ad with a winking Paris Hilton getting ready to dispose of the scantily clad Kardashians, her reality television competition. Both WPP Group and Ford apologized.

2) OREO

Cheil Worldwide in Korea posted this “Milk’s Favorite Cookie” poster in 2012 on Ads of the World. It incited positive and negative backlash. Kraft USA issued a statement that it never ran and “was created by our agency for a one-time use at an advertising forum.”

3) BURGER KING

A local Singapore agency made this controversial ad for a special “super seven incher” promotion promising to “blow your mind away.” The innuendo is pretty obvious.

 

Burger King issued a statement that “Burger King Corporation (BKC) values and respects all of its guests. This advertisement is running to support a limited promotion in the Singapore market and is not running in the U.S. or any other markets. It was produced by a locally-based Singapore agency and not by BKC’s U.S. advertising agency of record, Crispin Porter and Bogusky.”

4) KIA

In 2011, Brazil-based agency Moma created an ad campaign for Kia that toyed with pedophilia — representing a sexual situation between a teacher and a young student. It even won an award at Cannes for it…

… the catch? Kia told CNET it had “no business relationship” with the agency that made the ads. The ads were pulled, and Moma lost its award since the ad was never approved. (This ad is creepy, but at least Sleeping Beauty was of age.)

5) WORLD WILDLIFE FUND

In 2009, DDB Brazil made a spec ad for the WWF that showed dozens of planes flying at the Twin Towers. The text tried to justify the image with the statement that 100 times more people died in the 2004 tsunami than 9/11.